Alpha Platform operates several specialist internal units that support the firm's Senior Consultants.
Capital Markets Unit
ZURINA BAKAR, who heads Alpha's capital markets unit has 12 years experience in financial services, having served at RHB Bank Research Institute and Singapore's GK Goh brokerage. She works closely with fund managers and analysts in organizing briefings, laying the groundwork for mergers and acquisitions, IPOs and secondary issues.
Media & Boadcast Unit
ANIZA OSMAN & JULIANA JAMALUDDIN - track the media and keep close relations with key players in print, television, wire services and online news sites.
Parliamentary
Affairs Unit
AIDA FATIMA JOSEPH - presents client issues to party and coalition blocks, briefing individual MPs and Senators on topical business issues from a client perspective. Keeping a pulse on the activities of Parliament are tasks handled by Alpha's Parliamentary Affairs Unit.
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lpha provides advice and strategy on how to initiate and maintain good relationships with politicians and officials in government, public bodies, the media, special interest groups and the general public.
When a major European industrial group was preparing a multi billion dollar investment in Malaysia, it approached Alpha to advise on its market entry, which saw us design an entry strategy involving meetings with political leaders and top officials.
There was a clear timetable and game plan meant to forge relationships, state the client's intent, build local coalition and pave the way to clinch the most favourable investment terms.
This was supported by media "air cover" in the form of a PR campaign which saw the industrial group's profile and investment intention gain wide coverage, positioning its investment as a major gain for the country, prior to its entry into Malaysia.
POLITICAL AND GOVERNMENT RELATIONS
PR AND IMAGE ENHANCEMENT
Public relations is closely linked to our public affairs campaigns, helping politicians and officials gain perceptions of our clients from media coverage we generate. At the same time, editors as information gatekeepers, are briefed so as to gain understanding on the client.
POLITICAL MONITORING & INTELLIGENCE
Intelligence on and analysis of government and opposition policy-making.
The success of our lobbying campaigns is based on good information and intelligence, which forms the basis of our planning and advise to clients.
This translates to feedback on the attitude taken by the authorities towards a client issue, awareness of potential challenges and also opportunities.
CSR
Government-directed corporate social responsibility projects are designed to project the client on to government ministries and agencies that impinge on their operations, while at the same time forging relationships with politicians and civil servants
›› goal-specific corporate social responsibility projects
›› government participation and partnerships in csr
CAMPAIGNING & COALITION BUILDING
We mobilize third party endorsements as a critical element of public affairs campaigns, garnering support from industry, academia, pressure groups, professional bodies - and also within the media - to add credibility and legitimacy to our clients' case.