RAZAK
ABU BAKAR
- SENIOR CONSULTANT
Razak Abu Bakar has over 18-years of experience in brand management, promotions and special events with the likes of Genting, KFC and Shakey's, Federal Express, Caltex and 3Com. He recently handled the communications spanning the entire Merdeka Independence 50th Celebrations at the national and international levels on behalf of the Malaysian Government.
In addition to client servicing, Razak is also an avid writer, who has authored a number of articles published in Malaysia's local dailies and The Financial Times of London.
He recently authored a business book titled, "CEO PR KIT" - a PR survival guide for CEOs based on real experiences, of real PR people working with real (and very grateful) CEOs.
  CLOSE WATCH: Alpha MD Kamaralzaman Tambu (standing at rear) and Senior Consultant Aishah Nor (rear, third from left) keep an eye as Time Dot Com's board discuss outstanding issues with the board of DIGI.
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Malaysia's biggest ever corporate fraud involving more than RM500 million in revenue overstatements, saw the Transmile board waging battle on many fronts, while working on its corporate recovery. Alpha Platform advises the board on all its communications strategies.
As the second largest shareholder in Transmile the Pos board is advised by Alpha Platform in its investor relations and media management
In the high profile court case where Metramac was embroiled in a legal suit, Alpha Platform was engaged to restore investor confi dence and swing public opinion in Metramac's favour.
We were engaged to look into the MRR2 bridge issue by Maunsell Sharma & Zakaria, the engineering consultants who designed the bridge.