You may download the following chapters (in PDF) below:
A PR GUIDEBOOK FOR ALL CHIEF EXECUTIVES
Realising the need for CEOs to be better equipped in communicating their story inside and outside their companies, Alpha Platform commissioned Razak Abu Bakar, Senior Consultant at the firm, to author this book CEO PR KIT.
Razak then went on to pick real life examples drawn from his 18 year experience in coaching PR to CEOs and wrote the book in clear layman language. He fills the pages with tips and insights CEOs can use in their everyday jobs, and hopefully when crisis strikes, will help them manage their way out of disasters with their reputations intact.
The entire CEO PR KIT is now made available online and you are free to download individual chapters or the whole book in PDF format
Happy reading!
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LEARN WHAT IT TAKES TO BE A REALLY GREAT CEO
A real PR professional coaches you on using public relations to transform yourself into a top-notch Chief Executive - one who is admired as a business leader and recognised as the "voice" of your industry.
Razak Abu Bakar, a Senior Consultant at Malaysian PR firm Alpha Platform PR, brings to this book more than 15 years of hands-on PR experience in counselling Fortune 500 companies and Asia's fastest rising corporations.
WHAT YOU GET
How to make the media work for you
PR tips for yourself - and not just for your company
Projecting leadership
Turning the CEO into a TV star
Speeches that fly
Using PR to clinch big business deals
Secrets of getting free publicity
CHAPTER 1 - CEO STARDOM USING PR Download Chapter 1 HERE
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CHAPTER 2 - FACING THE MEDIA (WITHOUT PAIN) Download Chapter 2 HERE
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CHAPTER 3 - CRISIS TIME Download Chapter 3 HERE
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CHAPTER 4 - PR SECRETS FOR THE BOSS Download Chapter 4 HERE
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