ALPHA PLATFORM Public Relations & Public Affairs
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PRACTICAL PR GUIDE FOR CEOs
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Read this book online authored by Alpha Senior Consultant Razak Abu Bakar. He urges CEOs to step out as their company's chief spokesperson, giving coaching tips to transform the chief executive into a recognised business leader. CEOs quickly learn how to make the media work for them, how to be recognised as the voice of their industry and go on to use PR to clinch big business deals.
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ALPHA MD FEATURED IN PUBLIC AFFAIRS ASIA
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Kamaralzaman Tambu is featured in this international magazine, where he talks of public affairs developments in Malaysia and why more industry groups are using public affairs to successfully gain concessions from the government.
CLOSE WATCH: Meet the Alpha A Team - from left, Senior Consultants Razak Abu Bakar, Aishah Nor and Tham Wei Mei (front) is joined by Managing Director Kamaralzaman Tambu (tall at rear).
Short of hoisting the surrender flag and closing shop, companies are under severe pressure to axe costs so as to ride out the shrinking global economy and looming recession.
"For many chief executives, this might mean doing away completely with communications for the next 12 months or so, switching strategy from shaping coverage, to one of reacting to published reports," said Kamaralzaman Tambu, managing director of Alpha Platform.
With the majority of companies opting for a passive approach, it leaves the door open for bolder players to exploit the economic slowdown by ramping up their presence. "Smart CEOs are using the downturn to connect with customers and stakeholders proactively by strengthening the relationships already built. CEOs
adopting this counter-cyclical communications approach are exploiting the withdrawal of other companies during this tough
"For many chief executives, this might mean doing away completely with communications for the next 12 months or so, switching strategy from shaping coverage, to one of reacting to published reports," said Kamaralzaman Tambu, managing director of Alpha Platform.
With the majority of companies opting for a passive approach, it leaves the door open for bolder players to exploit the economic slowdown by ramping up their presence. "Smart CEOs are using the downturn to connect with customers and stakeholders proactively by strengthening the relationships already built. CEOs
adopting this counter-cyclical communications approach are exploiting the withdrawal of other companies during this tough
This usually includes access and advocacy, policy analysis, political stakeholders mapping, strategy development and corporate social responsibility initiatives.
M&A
Meanwhile, he noted that mergers and acquisitions in Malaysia is tapering off and will likely fizzle out through 2009 - quite a different picture to the heyday of 2006 and 2007, marked by multibillion dollar M&As.
League tables for mergers and acquisitions in 2007 saw Alpha Platform come out tops by advising four major deals worth RM87.5 billion (USD27.3 billion). Alpha advised CIMB Investment Bank on Southeast Asia's largest merger, Synergy Drive, which saw eight plantation companies within the PNB group merged into Sime Darby in a deal valued at RM69 billion.
period, so as to build relationships which they reap over the long term when good times return," he added.
PUBLIC AFFAIRS
Commenting on public affairs, Kamaralzaman went on to say that the current timing is very effective in infl uencing governments faced with an economic downturn.
"There is a simple reason. Governments are in need of investment and generally take an open arms approach towards investors in hard times like today. They have to compete for a shrunken pie and as such, will proactively soften regulations, while simultaneously throwing in more incentives."
PUBLIC AFFAIRS
Commenting on public affairs, Kamaralzaman went on to say that the current timing is very effective in infl uencing governments faced with an economic downturn.
"There is a simple reason. Governments are in need of investment and generally take an open arms approach towards investors in hard times like today. They have to compete for a shrunken pie and as such, will proactively soften regulations, while simultaneously throwing in more incentives."
"Smart CEOs are
using the downturn
to connect with
customers and
stakeholders
proactively by
strengthening
the relationships
already built."
using the downturn
to connect with
customers and
stakeholders
proactively by
strengthening
the relationships
already built."
Bank on Southeast Asia's largest merger, Synergy Drive, which saw eight plantation companies within the PNB group merged into Sime Darby in a deal valued at RM69 billion.
Alpha also advised Kuok Group in Malaysia on its multi-country merger with Singapore listed Wilmar International to form the world's second largest listed palm oil group. In the banking sector, Alpha was retained by EPF, the Employees Provident Fund, to advise on its takeover of Malaysia's fourth largest banking group, RHB Bank.
Similarly, Hong Kong private equity group Primus Pacific Partners was next to give a mandate for Alpha to advise its takeover of Malaysia's seventh largest banking group - EON
Alpha also advised Kuok Group in Malaysia on its multi-country merger with Singapore listed Wilmar International to form the world's second largest listed palm oil group. In the banking sector, Alpha was retained by EPF, the Employees Provident Fund, to advise on its takeover of Malaysia's fourth largest banking group, RHB Bank.
Similarly, Hong Kong private equity group Primus Pacific Partners was next to give a mandate for Alpha to advise its takeover of Malaysia's seventh largest banking group - EON
In this area, multinationals are still engaging Alpha, Kamaralzaman said, to provide advice and strategy on initiating and maintaining good relations with politicians and government offi cials, public bodies, the media, special interest groups and the general public.
Bank.
In telecommunications, Time dotCom was advised by Alpha in its RM1.1 billion alliance with cellular provider DiGi, majority owned by Norway's Telenor SA.
Alpha worked closely with CIMB Investment Bank, AmInvestment Bank and the law fi rm Kadir Andri & Partners.
In telecommunications, Time dotCom was advised by Alpha in its RM1.1 billion alliance with cellular provider DiGi, majority owned by Norway's Telenor SA.
Alpha worked closely with CIMB Investment Bank, AmInvestment Bank and the law fi rm Kadir Andri & Partners.